Michael P. Murray

Emmy Award-winning manager and producer with 15+ years of experience in digital and traditional content production, management, distribution and marketing.

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current role: CONtent Engineer, meta

Emmy-winning AI and content leader who turns complex technology into clear, high-impact products. With experience across Meta, ABC/Disney, and startups, I’ve driven AI features that added 200K+ daily active users, delivered record CTRs, and improved retention through data-driven iteration. I specialize in prompt engineering, DAG design, agentic workflows, and content governance, supported by a strong foundation in product strategy and cross-functional leadership.

My focus is building AI-enhanced content experiences that deliver measurable value and move products forward.

ABOUT Michael:

Michael Murray is a bilingual English/French, Emmy and Murrow Award–winning AI and content leader with 20+ years of experience across digital media, production, product development, and technical innovation. He currently serves as a Content Engineer at Meta, partnering across product, policy, and engineering to shape global content strategy for Instagram, Facebook, Messenger, and Threads.

At Meta, he designs AI-enhanced discovery systems, leads prompt engineering and DAG/agentic workflow development, and guides feature launches that improve personalization and engagement. His recent work includes driving an AI-powered Messenger feature that added 200K+ new daily active users, achieved the platform’s highest CTR, and reached a 54% weekly retention rate—Meta’s top-performing feature.

Before Meta, Michael spent a decade at ABC/Disney producing for Good Morning America, World News Tonight, ESPN, and international partners including NHK, Fuji, Al Jazeera, and BBC. As Managing Producer for the Western U.S. and Asia, he expanded content output several-fold, unified cross-platform workflows, and launched new storytelling and revenue opportunities.

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